Do I need to disclose affiliate links?
Why Disclosure Is Required
The Federal Trade Commission (FTC) enforces rules against deceptive advertising. If you have a material connection to a product—like earning a commission—you must disclose it. This applies to blogs, social media posts, videos, and emails. The disclosure helps readers understand your potential bias.
Disclosure isn't just a legal requirement; it also builds trust. Readers appreciate honesty, and hiding your affiliate relationship can damage your credibility if they find out later. Many affiliate networks also require disclosure in their terms of service.
How to Disclose Properly
Place the disclosure near the top of your content, before any affiliate links, and make it easy to see. Use plain language like 'This post contains affiliate links. If you buy through them, I may earn a commission at no extra cost to you.' Avoid vague phrases like 'partner links' or burying it in a footer.
On social media, use a clear tag like #affiliate or #ad at the beginning of the post. In videos, state it verbally and in the description. The key is that a typical reader or viewer should notice and understand the disclosure without hunting for it.
- Put the disclosure above the fold, before links
- Use simple, direct language
- Include it on every page with affiliate links
- Use #affiliate or #ad on social posts
- State it verbally in videos and in the description
Consequences of Not Disclosing
The FTC can fine companies and individuals for deceptive practices. While small bloggers are rarely the first target, ignoring the rules is risky. More importantly, search engines and readers may penalize you for lacking transparency.
If you're outside the US, check your local laws. The UK, Canada, Australia, and EU have similar disclosure requirements. When in doubt, disclose—it's better to be safe and transparent.
Common mistakes
- Thinking a disclosure in the footer or a separate page is enough.
- Using unclear terms like 'affiliate' without explaining what it means.
- Forgetting to disclose in social media posts or videos.
